Our vision: keeping the sweetness

Time:2022-08-20

Since 2017, when the United Nations General Assembly officially declared May 20th as World Bee Day in New York, the May 20th has gotten ‘sweeter’ every year until today.

For thousands of years, men’s friend, the bee, has given his friends more than just bee products. More importantly, it is the great contribution they make to the pollination of crops. It is well documented that over 85% of the 107 crops that make up nearly 1/3 of man’s daily diet depend on insects such as bees for pollination. Of the 160,000 species of plants in the world known to be pollinated by insects, 80% rely on bees for pollination. Of the 1,330 crops available to humans, more than 1,000 require bee pollination. This is why beekeeping is also known as the ‘wing of agriculture’.

However, climate change and large-scale agriculture are threatening the survival of honey bees, and monoculture farming patterns and the use of pesticides have led to a reduction in their food and their range is shrinking, putting these hard-working, selfless creatures at risk.

Let’s imagine a world without bees, where humans would not only lose honey, but some crops would even experience a reduction or extinction, humans would face severe famine, and more species in nature would disappear. The world as it could be seen could look like this:

In addition to sticking to the cause of human sweetness, Hakatere Naturals® has been working hard to protect the living environment of bees. In the state-protected manuka woodland of Ashburton, Hakatere Naturals® keeps brewing natural honey in a sustainable and ancient way.

We adhere to the science of beekeeping and respect the laws of nature. Albert Einstein once said, “If bees were to disappear from the earth, man would only survive for another four years.” Therefore, protecting bees is very crucial to the survival of mankind.

@2022 Hakatere Naturals